Mercedes-Benz USA April 2018 Sales Just when you thought it couldn't get any better

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Following the record month of March, April was another record month. April sales increased 1% from the same time last year. In total 26,932 passenger vehicles were sold and 30,115 vehicles including Mercedes-Benz Vans (2,815 an increase of 28.4% from last year) and the smart brand which sold 93. The strong increase in sales reverses what was looking so far to be a flat year relative to 2017 and is impressive considering 2017 was the best sales year on record for MB. The result is especially strong considering that total February vehicle sales in the US were down 2.4% from 2017.

Dietmar Exler, president and CEO of MBUSA commented that there is very high demand for SUV models and he felt MB’s diverse product offerings put it in a strong position to fulfill customer demands through the summer months. The comment on SUV strength is noteworthy as Ford announced it would stop selling nearly all of its sedan models and focus primarily on SUV models. It would seem presently the traditional sedan has become the unloved model in the U.S. market.

Mercedes-AMG brand sold 2,707 units which is more than any other month to date for 2018. In total 10,326 AMG units have been sold in 2018. The Mercedes-Benz Certified Pre-Owned program sold 9,294 vehicles, a monthly sales number that has been relatively consistent for all of 2018 but a decrease of 3.3% year-to-date from 2017.

MBUSA
April 2018
Sales

Mercedes-Benz
Passenger Vehicles
Apr-18 Apr-17 Monthly % YTD 2018 YTD 2017 Yearly %
B-CLASS 7 66 -89.4% 129 225 -42.7%
CLA 1,910 1,067 79.0% 7,365 5,077 45.1%
C-CLASS 5,148 7,821 -34.2% 18,498 28,440 -35.0%
E-CLASS/CLS 3,945 4,059 -2.8% 16,380 16,375 0.0%
S-CLASS 1,535 1,491 3.0% 6,100 5,139 18.7%
SLC/SLK 197 326 -39.6% 783 1,191 -34.3%
SL 202 270 -25.2% 842 994 -15.3%
AMG GT 178 87 104.6% 559 364 53.6%
GLA 2,011 1,339 50.2% 8,535 7,254 17.7%
GLC 5,853 3,305 77.1% 22,113 12,261 80.4%
GLE 4,110 4,468 -8.0% 15,766 17,374 -9.3%
GLS 1,794 2,265 -20.8% 7,290 10,006 -27.1%
G-CLASS 317 368 -13.9% 1,321 1,373 -3.8%
TOTAL 27,207 26,932 1.0% 105,681 106,073 -0.4%
Vans1 2,815 2,193 28.4% 11,001 9,626 14.3%
smart 93 365 -74.5% 414 1,426 -71.0%
MBUSA
Combined Total
Apr-18 Apr-17 Monthly % YTD 2018 YTD 2017 Yearly %
GRAND TOTAL 30,115 29,490 2.1% 117,096 117,125 0.0%
1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

So where does this put Mercedes in relation to its competition? Let’s check it out.

Apr 2018 U.S. Luxury/Premium Passenger Vehicle Sales

Manufacturer Sales (April 2018)
Mercedes-Benz 30,115
Volvo 8,333
Audi 19,104
BMW 23,482
Porsche 5,570
Tesla 6,000
Jaguar 2,019
Land Rover 6,448
Alfa Romeo 1,847
Maserati 950
Bentley 165
Rolls Royce 112

 

Images: Copyright Daimler AG

 

 

 

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