Mercedes-Benz USA March 2018 Sales Dealers moving units faster than an AMG accelerates

Scroll Down

It was a record month…again. MBUSA topped it’s record setting February 2018 sales total of 24,760 passenger cars sold in March 2018 with sales of 28,407. Mercedes-Benz Vans sold 2,967 units and smart racked up 110 units sold. This brings the tally to 31,484 for March which means MB salesman have a lot of extra coin in their pocket. Sales year-to-date are down slightly from 2017 at 86,981 vs 87,635 from last year. While overall sales are down slightly from this time in 2017 van sales are up 3.3%.

Dietmar Exler, president and CEO of MBUSA noted “While winter storms in our Northeast region certainly impacted our totals, we continue to see strong gains for our GLC, GLA and S-Class model lines,” said Dietmar Exler, president and CEO of MBUSA. “We expect strong SUV demand, combined with our diverse product line up, to help propel additional growth in the second quarter.”

Mercedes-AMG brand sold 2,696 units in March a sizable increase from 2,469 units which is a small increase over the January sales number of 2,454 brining yearly sales totals to 7,619.

The Mercedes-Benz Certified Pre-Owned program had sales of 10,554 vs 9,750 vehicles in February.

Mercedes-Benz Passenger Vehicles Mar-18 Mar-17 Monthly % YTD 2018 YTD 2017 Yearly %
B-CLASS 33 50 -34.0% 122 159 -23.3%
CLA 1,949 1,079 80.6% 5,455 4,010 36.0%
C-CLASS 4,984 8,021 -37.9% 13,350 20,619 -35.3%
E-CLASS/CLS 4,024 4,690 -14.2% 12,435 12,316 1.0%
S-CLASS 1,627 1,434 13.5% 4,565 3,648 25.1%
SLC 224 361 -38.0% 586 865 -32.3%
SL 227 262 -13.4% 640 724 -11.6%
AMG GT 114 103 10.7% 381 277 37.5%
GLA 2,254 1,714 31.5% 6,524 5,915 10.3%
GLC 6,064 3,126 94.0% 16,260 8,956 81.6%
GLE 4,573 4,919 -7.0% 11,656 12,906 -9.7%
GLS 1,974 2,938 -32.8% 5,496 7,741 -29.0%
G-CLASS 360 395 -8.9% 1,004 1,005 -0.1%
TOTAL 28,407 29,092 -2.4% 78,474 79,141 -0.8%
Vans1 2,967 2,871 3.3% 8,186 7,433 10.1%
smart 110 389 -71.7% 321 1,061 -69.7%
MBUSA Combined Total Mar-18 Mar-17 Monthly % YTD 2018 YTD 2017 Yearly %
GRAND TOTAL 31,484 32,352 -2.7% 86,981 87,635 -0.7%
1 Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

Mercedes for years has had strong competition with BMW as luxury/Premium sales leader in the USA and it appears BMW is beginning to edge out MB in 2018 with slightly stronger sales.

Mar 2018 U.S. Luxury/Premium Passenger Vehicle Sales

Manufacturer Sales
Mercedes-Benz 28,407
Volvo 8,233
Audi 20,090
BMW 31,311
Porsche 4,756
Tesla 4,050
Jaguar 3,260
Land Rover 6,828
Alfa Romeo 2,576
Maserati 885
Bentley 232
Rolls Royce 116

Images: Copyright Daimler AG

Submit a comment

Your email address will not be published. Required fields are marked *